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The Atlantic

The Atlantic is a renowned American literary and cultural magazine established in 1857.

Service: UI/UX Design & UI Development, Data Engineering, Managed Services

Industry: Media, Publishing

Tech Stack: React, Chart.js, AG Grid

Profile & Challenge

The Atlantic needed a robust internal dashboard for their editorial staff to efficiently track audience development and traffic metrics for TheAtlantic.com, replacing complex spreadsheets.

SOLUTION & OUTCOME

GAP created an internal dashboard to sit on an API created by The Atlantic’s digital team. The story and author database provided by The Atlantic included 150 years’ worth of articles.

Our team leveraged React.js to develop the business intelligence tool, which drills data down by several filters, including article categories, author, and range of dates. The analytics dashboard measures unique views, time spent on each story, frequency of posts, and views on various channels, among other KPIs. Editors can compare data during time periods such as the previous week or month. The dashboard UX/UI was designed to match the look and feel of TheAtlantic.com.

With access to real-time data and predictive analytics, The Atlantic editors can better measure article performance and work toward achieving business goals as well as delivering content that builds brand loyalty and resonates with readers.

ADDITIONAL PROJECTS

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DrillingInfo

DrillingInfo

Front-End Development, Back-End API Development

Solutions that deliver actionable insights across the upstream and downstream supply chains.

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Decision Resources Group (DRG)

Decision Resources Group (DRG)

Software & Data Engineering

DRG is a leading healthcare research and consulting company providing high-value healthcare industry analysis and insights.

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