National Geographic Society -
Weird But True iOS Apps iOS Apps
National Geographic Society is renowned for its educational books, magazines, and television programs, especially in natural and historical sciences.
Service: UI/UX Design & UI Development, Mobile App Development
Industry: Media, Education
Tech Stack: Native iOS (ObjectiveC)
Profile & Challenge
The challenge was to deepen the relationship with fans of the "Weird But True" children’s print book series and generate a new revenue stream through a mobile app.
SOLUTION & OUTCOME
GAP designed and developed an interactive app featuring social sharing, in-app content purchasing, sponsorship/promotion, and content updating. The "Weird But True" mobile app has been immensely successful, with over 3 million downloads and 3 major releases. It has received accolades including the Spring 2012 Parents’ Choice Funstuff Award and recognition by The New York Times and Apple.
ADDITIONAL PROJECTS
RELATED ARTICLES
June 26, 2023
The Rise of AI Tools: How They Can Streamline Your Business and Free Up Time for More Complex Tasks
Javier Cravioto, Delivery Director at Growth Acceleration Partners, charts the evolution of human progress with a focus on AI tools. From agriculture to the digital age, he examines how these technologies are transforming efficiency and creativity. As we delve into the era of AI tools, discover their profound impact on
Read MoreJune 19, 2023
What Some Data Analytics Consultants Don’t Want You to Know
Data analytics consultants are filling the knowledge and skill gaps created by a tight labor market and the growing need for digitalization. Enterprise-level efficiency is now dependent on leveraging existing datasets to optimize operations. But companies don’t always have the internal capacity to manage still-developing and amorphous issues posed by data
Read More