GAP’s former Chief Innovation Officer Dave Moore was interviewed on the Tech for Non-Techies podcast, hosted by Sophia Matveeva. Watch the YouTube interview to see Dave talk about why smart tech companies design for failure, and what all innovators can learn from the massive gaming industry. When you listen to the podcast, you’ll hear more from Dave about what “gamification” really is — and why it works to engage users and drive revenues. Plus get his take on who has to be involved to make a successful team (and how there’s plenty of opportunity for non-technical professionals to thrive).