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Choosing Between UX/UI Design vs. Web Development

Choosing Between UX/UI Design vs. Web Development
Reading Time: 5 minutes

To build a web application, organizations need to combine creative thinking for a user-friendly experience through design and the technical expertise required to make those experiences into a tangible product. The fields of user experience and user interface (UI/UX) design and web development work together to ensure that applications are functional and a joy to use.

Given that both UX/UI design and web development are necessities to build a web application, both fields have similarities when it comes to developing software. But while they overlap in many ways, they also require different skills to execute a project successfully, and each side brings unique abilities to the table. Understanding those strengths and the areas where they share common duties will help development team members know which role suits them best to collaborate effectively and create products people want to use.

UX/UI Design Skills: Creativity Meets Empathy

Solving customer problems through visually appealing interfaces defines the role of a UX/UI designer. Their proficiency in using design software, knowing how to employ different design methodologies, and a deep understanding of visual design subjects like color theory and typography give them an edge in creating functional designs that look great and are easy to use and understand. Those drawn to understanding human behavior and applying their artistic vision find that UX/UI design fits their talents better.

The primary tool in a UX/UI designer’s toolkit is their creativity. They can take a completely abstract idea from stakeholders and, with their expertise and experience, bring those visions to life through functional designs. Besides knowing how to construct intuitive interfaces, UX/UI designers can build design systems that are functional, cohesive with the company’s branding, and aesthetically pleasing. All these pieces work together to create a product that will turn curious users into loyal customers.

UX/UI designers start their projects by learning about the users through conversations and market research to understand who they’re designing for. They then create user personas to represent the typical audience. Next, they make basic wireframes or prototypes to test their ideas. With feedback in hand, designers continuously refine and improve their work to end up with a result that meets user needs and expectations.

Web Development Skills: Technical Prowess and Problem Solving

Web developers have the technical competence needed to build the systems that run modern software products. They’ll possess a solid grasp of backend or frontend programming languages and the different components that make a web app tick, along with knowing how to test and debug their work thoroughly. Web developers can take the ideas and designs UX/UI designers provide and turn them into functional digital products. People who excel in technical problem-solving will find web development well-suited to their abilities.

While UX/UI designers mainly use their creative chops when coming up with designs, web developers rely on strong analytical thinking when developing a new product. They’ll need to take a static design or early prototype and figure out how to convert it into a shippable product that meets the company’s goals. Web developers must also keep performance, scalability, and security in mind throughout the development lifecycle.

Web developers start by figuring out what the final product needs to do, and once they have a clear plan, they set up their tools, frameworks, and systems to work effectively. As they write the code to build the application, they also test, fix bugs, and make improvements to ensure it works well for both stakeholders and users. Their purpose is to create an easy-to-use product that works well for the target audience.

The Cross-Disciplinary Skill Overlap

Explaining the roles of UX/UI designers and web developers might make it seem they have little in common when working together on a project. However, they have more in common than it appears at first glance, and their similarities will help achieve the team’s desired results.

Communication is essential for any successful finished product, especially when people bring different ideas and skills to the table. A 2013 report by the Project Management Institute indicates that poor communication led to one-third of reported project failures. Designers, developers, and other roles involved in the process need to share information clearly to stay on the same page and avoid mistakes that could slow things down. Without regular and clear communication, it’s impossible to keep the project on track.

The creativity involved in design and development tasks also marks a common area that these roles share, albeit in different ways. UX/UI designers focus on the visual side of the product to make it look great and easy to use for their organization’s customers. Web developers dig deep into the technical aspects, such as making sure the application is free of show-stopping bugs and performs fast. These two differing ways of employing creative thinking lead to a polished product that provides value.

The overlap between the work done by UX/UI designers and web developers has also brought the need for new roles requiring creative and technical expertise. One example is the role of a UX engineer. A UX engineer can cover the entire spectrum of the application workflow, from creating interfaces typically done by a UX/UI designer all the way to building and implementing it like a web developer. Finding someone who can do both tasks equally well is rare, but it demonstrates the growing need for these skills in a software development project.

Wrap Up

Today’s users expect the applications they use daily to perform smoothly while looking great and being easy to use. Accomplishing this task requires more than just good design taste or technical competence. The roles of UX/UI design and web development need to work together to achieve this with their skills and expertise. Their distinct skills complement each other’s work, and their similarities help keep the project on track.

UX/UI designers aid the development process by identifying their audience and understanding the motives of the product through research. These tasks make sure their designs combine looks and usability. Web developers can then use this information on hand to bring those concepts to life through code. Both roles must maintain clear communication and employ their unique creativity throughout the project’s lifespan if they want to achieve any long-term success.

These days, organizations increasingly need to combine the tasks performed by designers and developers into a single role, such as those of UX engineers who can design and develop. Finding people who can handle both areas can be challenging, but it highlights the significance of crafting a web application’s visual and technical sides. Deciding which path to take depends on knowing where an individual’s interests and abilities intersect. Ultimately, the strengths in each role will inevitably result in a better product that will serve customer needs for years to come.