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Acxiom

Acxiom is a leading enterprise data and analytics company specializing in customer intelligence and targeted marketing. With over 50 years of experience, Acxiom partners with global brands to enhance their marketing efforts through precise data management and ethical practices, ultimately fostering customer loyalty and driving brand growth by delivering relevant and respectful consumer experiences.

Service: Data Science, Data Engineering, Machine Learning & AI, Large Language Models

Industry: Technology, Data Services, Customer Intelligence, Management Consulting, Marketing

Tech Stack: AWS, Google, Azure

Profile & Challenge

When it comes to prospect and customer intelligence, data is everything. Acxiom — a global leader in customer intelligence — analyzes customer and business information used for targeted advertising campaigns. Their data catalog, which contains more than 500 million active consumers worldwide and about 1,500 data points per person, focuses on consumer insights to help organizations understand, predict and reach the customers they want. With more than 12,000 global attributes for audience prospecting and segmentation, Acxiom gives clients the power to simplify the process of identifying ideal prospects, retaining customers and growing loyal members for their business.

Now, there’s a demand for customer intelligence via AI for better marketing performance. An example of this is the Acxiom Health solution, the latest evolution in curated, data-driven healthcare and pharmaceutical audiences. 

SOLUTION & OUTCOME

GAP has worked with Acxiom since 2018. As part of the Acxiom Health technology group, GAP’s data science team has designed and built multiple Machine Learning models — based on demographic statistics and medical records — to help healthcare brands enhance the reach and precision of their marketing campaigns. 

With the help of advanced AI ML models on HIPAA-complaint health-related records, detailed data insights, and audience segmentation options, Acxiom Health’s audience quality outperforms the competition. By integrating generative AI techniques, Acxiom is able to create more personalized and predictive marketing strategies, aligning with Gartner’s and many others’ findings that GenAI is transforming business processes and customer engagement. GAP is also creating language models based on medical literature as a new way to further identify propensity audiences. 

ADDITIONAL PROJECTS

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nZero

nZero

Machine Learning & AI, Large Language Models, Data Pipelines

GAP supports nZero with AI-powered carbon tracking, optimizing energy use and helping organizations achieve net-zero sustainability goals.

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ManageAmerica

ManageAmerica

Mobile App Development

GAP developed ManageAmerica’s mobile app with Flutter, enhancing tenant payment processes and improving user engagement in property management.

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