Product Development & Launch: Growth Acceleration Partners

Product Development & Launch

To deliver sustainable growth in product and service offering revenues you need to deliver the right products and services with features that your customers really want and which differentiate you from your competition. And you must bring them to market quickly and within budget. Our Product Development and Launch practice provides the services required to help your product teams successfully do this.

Growth Accelerations Partners Product Development and Launch practice is a core component of our Management Consulting services. The focus of this practice is to help you maximize revenue growth from your Research & Development spending, while at the same time improving your operating margins by increasing your development efficiency.

Product Positioning and Competitive Analysis

To insure that your product teams are developing products and services that your customers really want and which differentiate you from your competition, we help you develop compelling and clear positioning of each product in your portfolio. We use this positioning to drive product strategy, roadmap planning and new product introduction and launch.

The positioning process begins with market segmentation and prioritization of customer care abouts. We then use a customer-feedback-driven process to identify and prioritize the primary benefits of your products offerings. Once the segments have been defined and care abouts and benefits prioritized, we help you analyze your competition and identify long-term sustainable competitive differentiation.

Product Strategy and Roadmap Planning

Once we have completed product positioning and competitive analysis, we help your product teams develop the optimal product strategies and development roadmaps for each product in your portfolio. We drive this process from the outside in, and include input from current customers, product support teams, and from analysis of the competition.

Our goal is to develop product roadmaps that deliver complete feature sets that fully satisfy the high-priority care abouts for each market segment we are targeting with the greatest development efficiency possible.

New-Product Introduction and Launch

The challenge for many product teams is to ensure that new products and services that they develop are launched into the market successfully so that they achieve their revenue and profit growth objectives. Why do so many new product launches fail to achieve their financial objectives? Often the problems stem from lack of operational readiness from the other functional groups in your company, such as sales, marketing, and customer service.

We can help you improve your new-product introduction process and ensure your entire company is aligned and ready to launch your new products when they are ready to ship. This will enable you to generate the highest possible growth in revenues and profits from your investment in new-product development.

Product Portfolio Analysis and Investment Optimization

How do you optimize the returns from your Research and Development investment to maximize growth in revenues and profits? Growth Acceleration Partners can help you.

First we work with you to quantify the short- and long-term revenue production from each product line, and the investments required to fund their ongoing development roadmaps. We do this by creating scorecards for each product or service in your portfolio. We then help you assess these scorecards and compare the investments and expected returns to your top-level corporate strategy initiatives. Out of this portfolio review process we identify opportunities to improve returns by shifting investments between product lines, and by identifying areas where new investments should be made. We then help you develop and execute action plans to implement these portfolio rebalancing decisions.

Global Product Development and Outsourcing

If you have not already begun to use outsourcing to increase returns from your Research and Development investments, we can help you get started. Growth Acceleration Partners can help you enhance your development processes to support global development using offshore outsourcing partners. We can also introduce you to high-quality potential offshore outsourcing partners in Eastern Europe and Latin America.

Product-Development Process Improvement

Are you product teams having trouble meeting their committed ship dates? Are your customers satisfied with the quality of your newly launched products? If not, you may need to look at the maturity of your product-development process.

Growth Acceleration Partners can help you improve the efficiency and quality of the cross-functional processes your product teams use to develop and launch products. We will work with you to assess your current development process and help you develop and implement the process improvements needed to improve schedule predictability and increase product quality.

Stage-Gate Process Design & Implementation

When teams of knowledge workers need to consistently execute complex processes delivering high-quality work products on predictable schedules, stage-gate approaches have proven to deliver improvements more quickly and with better top-management visibility than other approaches.

We have extensive experience assisting companies in defining and developing stage-gate processes that deliver on the quality and schedule-improvement objectives established by top-management. And we have been highly successful helping these companies drive rapid adoption of these processes so that operational improvements in customer-perceived quality and delivery schedules are quickly translated into increases in top-line revenue and bottom-line profit growth.